The Role Of Virtual Reality And Sports

The scope of virtual reality is growing more and more each day. What was once obscure and fuzzy is now mainstream and clear. VR is enriching our experience of the things we love most and deepening our connection to it.

VR Headset

VR in Sports

It has never been a better time to be a sports fan, as you can now put on a virtual reality headset and immerse yourself in an environment that was once thought to be totally exclusive. Now you can be apart of the build up to game day, feel like you’re in the same room as your favorite players, and watch the action from the field without leaving the comfort of your home.

You truly develop a deeper appreciation for the game when you see someone like Bo Scarbrough blazing down the field, closing in on twenty miles per hour as he whizzes right past you. Virtual Reality is here to stay, and there was no greater endorsement than when the crown jewel of all sports, the College Football National Championship between the Clemson Tigers and the Alabama Crimson, embraced virtual reality by granting access to a VR company like Virtual Marketing 360 to take part and capture the of the ecstasy or agony, depending on which side you’re on.

This technology is also being used inside clubhouses and at training facilities all over the country and quickly establishing itself to be an essential component of success among players and coaches. Through the use analytics and scouting reports, coaches are able to pinpoint which situations a player should simulate in order to shore up a weakness or perfect a play. The same play can be run several times in a matter of minutes, allowing the quarterback to commit his movements to muscle memory. Suddenly, a blitz at first and goal doesn’t seem like a huge surprise.

College Football has regulations for how long students can be on the field and even star athletes have their limits. Virtual Reality allows players get the repetition when their minds are willing but their bodies are not. This allows returning injured players to get their timing back and concentrate on the mental aspect of the game. In a world where people will do anything to be the best, VR offers an invaluable tool in reaching the pinnacle of human performance.

No one can say for sure where this technology is going, but more progress has been made in the last half-decade than the previous three combined. As we progress further into the future, the incoming visual data will be rendered at a smoother rate allowing for an experience indistinguishable from real life. We will no longer have to settle for a rectangle on a wall, when can feel like we’re right there at the game, hearing the roar of the crowd and cheering on our team.

Here are some awesome examples of our work in the space:


1) CFP National Championship in 360 (click on the icons to Navigate thru the City)

2) CFP Video Recap

3) National Championship Game Recap in 360 Virtual Reality